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Mobile Is About to Get Serious About Video Ads
Brands are not necessarily convinced that mobile video will be a major platform, even after Facebook does enter the space. They have a point — any number of promising ad formats have spectacularly...
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New SIIA/ABM Survey: 96 Percent of Business Media Users Rely On Trade...
ABM, a division of SIIA, today released research – “the Value of B-to-B”– showing that business-to-business media, including events, magazines, websites and more, are extremely effective in connecting...
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A New Tool to Drive B2B Leads from LinkedIn
As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to...
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Marketers Seek Extra Edge to Go Viral
More Are Paying to Buy Space for Sponsored Content on Websites With brand marketers creating more subtly promotional online videos and blog posts than ever before, some are trying new ways of turning...
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The Case for On-Domain Engagement
As a universal motivator and measure of success, an increase in sales with all other things remaining equal is hard to beat. And if there is a basic model that describes the fundamental challenge...
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Analog Marketing Strategies for a Digital World
Back in the days when marketing meant “going to market,” sales success was about location: the best street corner for your market stall, or the best intersection in town to set up your wares. Now, with...
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Gauging the Real Value of Social Sources and Interactions
Social media traffic comes in all forms, so it’s no surprise that not all social traffic is equal. In August, Eloqua Inc. released a report detailing where referral traffic was coming from for b2b...
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How to Apply Big Data Analytics in Retargeting
Enough and more has been written about the importance of big data. So I will not labor the point any further. These large, complex, disparate, and rapidly changing data sets offer the world of display...
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Marketer Perceptions of Mobile Advertising
2013 IAB and Ovum Study Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to IAB analysis of figures released in this new IAB study, produced by Ovum, which updates the...
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Hanley Wood Announces New Video Marketing Innovations
WASHINGTON, D.C. (November 21, 2013) – The Hanley Wood Media Network announces the launch of a proprietary video platform across its network of digital properties that will allow customers to...
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